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One of the toughest challenges of managing people is motivating and engaging them. In HR speak this is called the ‘psychological contract’ – it is the unwritten contract that bosses have with their employees which affects the extent to which employees will give discretionary effort beyond what they have to do. Employees who have had no or a small pay rise and who are doing the work of more than ...
Just imagine someone tells you: “I am working for Google”. Surely, you will utter surprisingly with great admiration “Oh! Really?” Indeed, nowadays, many people pride themselves on working for large corporations such as Google. What creates the attraction of these leading employers? The answer is their recruiting brands – the magnet attracting talent. General brand and specific brand Branding stra...
What happens when you have to recruit hundreds of staff in just 3 weeks? Various positions are needed to start a new production… An urgent search for a large volume of human resource in the same position to expand business… Whatever the purpose is, the race against time in Mass Recruitment is always a challenge for employers and HR specialists. Mass recruitment often takes place in specific indus...
Prior to the information revolution, competitive advantage mainly came from cheap, raw materials and labor. This is no longer the case. Today, the value of a company’s products or services is derived largely from knowledge-based activities such as design, technological superiority, customer service, and logistics. Thus, it is imperative to do everything possible to preserve and enhance the source ...